The Cross-Functional Executive
CFOs reading security briefs, CISOs reading P&Ls, COOs reading marketing dashboards. You don’t fit in one column — neither do we.
01 About · Est. 2022
Intelligence from every desk worth reading.
A cross-functional B2B publication, written for CFOs who read horizontally — and don't have time to wade through filler.
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Now publishingCybersecurityWhy zero trust isn’t a product.
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Vertical desks
covered every week
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Decision-makers
in our active audience
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Long-form essays
published quarterly
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Sponsored opinions
editorial is independent
WHY WE EXIST
The B2B reader has changed. Most publishers haven't.
Business Infomatics was started on a simple frustration: the people actually building, financing, and running today's businesses don't read like marketers think they do. They scan. They cross-reference. They distrust the press release. And they read horizontally — the CFO who needs to understand a security framework, the marketer trying to read a P&L, the head of HR mapping cloud spend to retention.
We launched Business Infomatics to serve that reader. One publication. Seven desks. A single editorial standard: if it doesn't make a working executive smarter by the end of the page, it doesn't run.
We don't chase headlines. We don't recycle vendor pitches. We commission original analysis from people who've sat in the seats — and we publish it in language that respects your time.
Seven desks · One reader
The desks that shape every issue.
Auto-cycling every 7 seconds. Hover anywhere to pause, or jump to any desk via the dots below.
Digital Business
Pipeline, GTM, the dark funnel, sales–marketing alignment, and how the modern B2B buyer actually decides.
Account-based playsFunnel diagnosticsBuyer signal
What we promise our readers, in writing.
Five editorial principles. Hover any card to flip and read the why behind each one.
Our parent company
A publication of Magrofy.
Business Infomatics is the editorial arm of Magrofy — a B2B intelligence and lead-generation company building digital properties that connect serious decision-makers with the technologies, partners, and ideas that move their businesses forward.
If any of these sounds like you, we're talking to you.
Move your cursor across each card — we built them to respond.
The Operator-in-the-Seat
VPs and directors actually executing on transformation, retention, pipeline, and platform decisions. Less theory, more tradeoffs.
02The Specialist Going Wider
A specialist whose career now requires fluency in three adjacent disciplines. Read horizontally. Stay employable.
03Sharper thinking, delivered monthly.
One email. No filler. Curated insights on operations, finance, security, and growth — written for leaders who value brevity. Unsubscribe whenever.